Simply fill out a survey and receive 250 Priority Club Rewards points. This looks to be open to everyone who is a current Priority Club Rewards member. Only one response per member will be accepted, and the survey must be completed by March 31, 2012. Points will be deposited into your member account 4-6 weeks after completion of survey. Priority Club Rewards members who have chosen miles as their earning preference will still be awarded points.
When I took the survey less than an hour ago, the website was running extremely slow, so be prepared to test your patience. However, it did finally go through without any other issues. There are 12 pages of questions to answer, with about one to five questions per page.